Next Wednesday the Master of Communication in Digital Media (MCDM) at UW will host an event to discuss how digital can save journalism. The panelists are well-respected journalists that have embraced digital tools and have succeeded in producing news in a whole new way and cultivating audiences. They run some of my favorite local news [...]

I just got a new inexpensive video camera. I opted for the Flip’s competitor Kodak Zi6, because the codec plays well on a Mac and H.264 is simply a superior format. But, I have to say the design is not as elegant as the Flip’s and I had some issues recording with it, which seemed [...]

This week I had the pleasure to talk to some of Seattle’s pro-bloggers: John Cook, Todd Bishop, Jason Preston and Michael Bean. I’m calling them pro-bloggers because they have managed to attract and retain a very loyal community that by any standards qualifies them as influential people in their circles. How do they do it? [...]

If you are sick of your agency, peers, books and everyone else telling you need to do social media stuff and don’t know where to start. Don’t do anything, just start by checking what people are saying about you.
No need to do a blog, tweet or anything, just start listening to what’s out there. I [...]

There are many (really, MANY) companies out there that provide some pretty sophisticated tracking tools for social media. Most of them cost money, though.  So if you have to boot-strap, here are a list of tools I’ve used. You can use some of this and make yourself  scorecard of indicators (the value of those indicators [...]