There are many (really, MANY) companies out there that provide some pretty sophisticated tracking tools for social media. Most of them cost money, though. So if you have to boot-strap, here are a list of tools I’ve used. You can use some of this and make yourself scorecard of indicators (the value of those indicators will be determined by your goals). I’m still looking around for good and free syndication tracking tools (something that you can see how content gets shared across the net). Got more suggestions? Please share.
LISTEN (search a term (like a brand, product or name) and find out what people are saying)
ALERTS (get alerts for people mentioning the term/brand/name)
Google Alerts
COUNT (track a numeric value associated with mentions/followers)
Blogpulse blogpulse.com (trend search)
University of Toronto Blogscope http://www.blogscope.net/
Technorati blog mentions
INFLUENCE (calculate value of a website or twitter)
http://www.webanalyticsdemystified.com/twitter
SYNDICATION (track content is shared across the net)
Video syndication: Tubemogul
Nielsen’s blogpulse.com (conversation tracker)
February 2nd, 2009 at 5:30 pm
Don’t forget TweetDeck! Works well for listening and alerts.
March 3rd, 2009 at 2:58 am
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September 25th, 2009 at 12:14 am
You can also try http://www.estimix.com – a free tool that provides a nice summary of the website performance.The estimation provided by estimix is the result of a complex analysis based on factors like: the age of the website, the demographic structure of the traffic, the countries where the website is popular and sources of the traffic.