Sitting across in the u-shaped table was a blond, bald and quite loud classmate who was full of declarative statements made to sparkle debate every other minute. After many infuriating debates, Kirk Mastin and I became good friends and I started to watch his ideas develop. He is a creative, sometime rebellious geek that kept telling us that monkeys can take pictures and professional photographers were out of business.
In the latter part of our Masters, Kirk started honing on a concept that would become his main voice: Lo-Fi, Hi-Style.
His idea started to take shape when we were shooting mini-documentaries with the Flip Camera (the Flip was new to market) and Kirk started making comparison videos with his pro equipment and even bootstrapping the audio quality by using a Mini iPod as a mic. Kirk’s premise was that you can apply professional techniques to low-grade consumer tools to make beautiful images and stories and increase the overall value of production. Instead of resisting theĀ democratization of photography, Kirk thinks professional with trained eye can join the movement by educating and helping the crowds to produce with better quality.
Kirk is now a community manager of Zoopa, a company that crowdsources adversing videos and he now is writing a book on Lo-Fi Hi-Style.












September 12th, 2009 at 1:27 pm
Thank you very much for your good information sharing.