If you are sick of your agency, peers, books and everyone else telling you need to do social media stuff and don’t know where to start. Don’t do anything, just start by checking what people are saying about you.
No need to do a blog, tweet or anything, just start listening to what’s out there. I posted here list of of free and easy to use tools to listen and monitor social media.

Related posts (automatically generated)
- February 1, 2009 -- FREE tools to measure social media progress
- April 16, 2009 -- Some people run, we write.
- January 11, 2009 -- Twittering for business
- December 13, 2008 -- From outsourcing to crowdsourcing
- December 3, 2008 -- Making sense of the web chaos
- November 5, 2008 -- A Digital Ecology: Yes we can!
- November 2, 2008 -- An ecological approach to digital media
- October 22, 2008 -- Social Media powerpointed
- October 5, 2008 -- Blind love or plain obsession? iPhone: your hot, but problematic girlfriend
- August 14, 2008 -- How Pickens Plan’s pickens social media
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