I participated on a collaborative book on social media to raise funds for Susan G Komen. Check it out at:

http://theproject100.wordpress.com/

Jeff Caswell edited and made a public call for submissions back in October. He gathered 100 articles from 100 marketers and created a ‘wisdom of the crowd’ guide for marketing in this new era. It’s full of humorous references and event tweets, yes tweets on paper. There’s actual good advice there too. I’m not done reading the book, but I have to say so far I enjoy everyone’s take on social media and marketing (or lack of).

Cool project to be on and I’m looking forward to see feedback from friends I’ve sent the book to.

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