I participated on a collaborative book on social media to raise funds for Susan G Komen. Check it out at:

http://theproject100.wordpress.com/

Jeff Caswell edited and made a public call for submissions back in October. He gathered 100 articles from 100 marketers and created a ‘wisdom of the crowd’ guide for marketing in this new era. It’s full [...]

If you are sick of your agency, peers, books and everyone else telling you need to do social media stuff and don’t know where to start. Don’t do anything, just start by checking what people are saying about you.
No need to do a blog, tweet or anything, just start listening to what’s out there. I [...]

There are many (really, MANY) companies out there that provide some pretty sophisticated tracking tools for social media. Most of them cost money, though.  So if you have to boot-strap, here are a list of tools I’ve used. You can use some of this and make yourself  scorecard of indicators (the value of those indicators [...]

Cover via Amazon

Charlene Li sparked a bit of controversy by crowdsourcing her Logo using CrowdSPRING. Designers protested that services like CrowdSpring and 99Designs take work away from them and that you can’t get the same level of quality. Charlene’s colleague, Jeremiah Owyang, commented on the controversy on his blog and defended Charlene’s action pointing out [...]

“Semantic, shemantics” says Alan Wilensky in reaction to today’s ReadWriteweb post: Top 10 Semantic Web Products of 2008.  I have to agree with him that these apps just all seem to process existing data in different ways to create a new node in the network rather than to deliver content that is relevant to me [...]