I’m a big fan of Twitter and as such, I’m keen to see my clients leverage it’s power and include it in their communication strategy. Below is a presentation from 360 that outlines the common business uses for Twitter. I particularly think that the best use for Twitter in business is customer service because it’s the most authentic and rewarding for people, and the easiest for a company to maintain regardless of whether it’s just one person or multiple — the delivery can be kept pretty consistent. I’ve had the best customer service experience on Twitter with Companies like Comcast, Zappos and Vimeo. The rest of the uses present some challenges, one of them is allocation of time, and whether you associate a person’s name or the company’s brand, or do you have your PR/marketing consulting firm do it for you or does the company start it by themselves.
Twitter for Businesses presentation
January 12th, 2009 at 11:14 am
I agree with the customer service aspect. It’s cool to see businesses like Comcast using Twitter.
January 14th, 2009 at 8:58 pm
Yeah, I have to say it really changed my opinion on the company after getting CS on Twitter. I hate calling call centers so it’s neat to get that kind of attention when things go wrong! Thanks for retweet too!
February 10th, 2009 at 4:02 pm
[...] Twittering for business (digitalecologist.com) [...]
February 13th, 2009 at 8:04 am
[...] Twittering for business (digitalecologist.com) [...]
September 7th, 2009 at 6:08 pm
Thanks for sharing and introducing me this